Auraria Sustainable Campus Program

Early in my career at the Auraria Higher Education Center (AEHC), I led a complete redesign of the Auraria Sustainable Campus Program's (ASCP) brand to help drive consistent and clear messaging for their services and to create increased brand recognition. This involved developing a new logo suite, selecting new brand colors, fonts, and imagery styles, and supplying them with a custom brand guide.

My main goal was to make the new logo stand out from the AHEC brand while also having it still be a part of the same brand family. It also needed to feel more unique and playful, thus encouraging increased student engagement. To do this, I created a clean and modern logo but with a softness that ensured it did not feel too corporate.

I gained inspiration for this logo through elements of nature, the geometric qualities of urban city streets, and the iconic Tivoli was added to give the logo a sense of place.